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Singh, Shamsher
- Role of Social Media Marketing Strategies on Customer Perception
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Authors
Affiliations
1 Banarsidas Chandiwala Institute of Professional Studies, Sector-11, Dwarka, New Delhi-110075, IN
1 Banarsidas Chandiwala Institute of Professional Studies, Sector-11, Dwarka, New Delhi-110075, IN
Source
ANVESHAK-International Journal of Management, Vol 5, No 2 (2016), Pagination: 27-41Abstract
The present century can be termed as information century where social media has acquired prominent place in the day-to-day life of individuals. The reach of social media is growing rapidly and it is making inroad in individual's life at a faster pace. Using social media has become the everyday routine. Many social media sites display different type of advertisement by which decision making process is generally getting affected. Social Media is much more than just a medium of sharing information. It would be interesting to know what strategies are being used by firms to drive the attention of the internet users. An attempt has been made through this study to understand how social media affect the decision making process of consumers and the impact of various marketing strategies on the consumers used by firms on social media. The study employs the surveys methods to collect primary data from 200 customers who have been regularly using social media Factor Analysis and T-test has been used for having insights in the study. The selected respondents are assumed to represent the population in the urban areas of Delhi.Keywords
Social Media, Customer Perception, Decision Making, Social Media Marketing Strategies, Advertising.
References
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- Relationship of Demographic Factors of Consumers with Online Shopping in Delhi
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Authors
Affiliations
1 Banarsidas Chandiwala Institute of Professional Studies, Sector-11, Dwarka, New Delhi – 110075, IN
2 Delhi School of Economics, University of Delhi, Delhi - 11007, IN
1 Banarsidas Chandiwala Institute of Professional Studies, Sector-11, Dwarka, New Delhi – 110075, IN
2 Delhi School of Economics, University of Delhi, Delhi - 11007, IN
Source
ANVESHAK-International Journal of Management, Vol 8, No 1 (2019), Pagination: 105-120Abstract
Urban area of India has witnessed exponential growth of Internet in last decade. This growth has led to introduction of new business format such as online shopping and emergence of e-commerce organisation. The e-marketers need to identify factors which have significant relationship in attracting and retaining customers and which can be used to develop marketing strategies. This will help not only in retaining existing customers but also converting potential customers into active one. The objective of the present study was to understand the relationship of different demographic factors with online shopping. To understands this relationship a survey was conducted using the structured questionnaire. The primary data was obtained from 100 respondents who have been using the online shopping. The data was analysed using SPSS software. Correlation was used to find if there is any significant relationship of demographic factors with online. It has been found that gender and age does not have significant relationship whereas education, annual income and marital status of respondents has significant relationship with online shopping.
Keywords
Consumer Relationship, Demographic Factors, E-Commerce, Online Shopping.References
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- Role of Media in Covering Stock Market and its Impact on Investors Behavioral Finance
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Authors
Affiliations
1 RICS School of Built Environment, Amity University, Noida – 201313, Uttar Pradesh, IN
2 Banarsidas Chandiwala Institute of Professional Studies, GGSIP University, New Delhi – 110075, IN
1 RICS School of Built Environment, Amity University, Noida – 201313, Uttar Pradesh, IN
2 Banarsidas Chandiwala Institute of Professional Studies, GGSIP University, New Delhi – 110075, IN
Source
ANVESHAK-International Journal of Management, Vol 10, No 2 (2021), Pagination: 79-112Abstract
In the last one decade, the investor’s education and movement in stock market has increased significantly because of the growth of media in various forms-print, electronic, social and unconventional. All the registered firms use media as a strategy to promote and influence stakeholder’s decision. Digital media too have forced business organization to adapt social media to engage shareholders in disseminating information and generating interest about their stocks and creating interest on the investors buying process. The objective of the study is accomplished by collecting primary data through survey method from 270 respondents. We used frequency analysis, ANOVA and factor analysis to analyze the role of media on investor buying decision. The factors identified are attention and awareness, company management and decision making, financial investment decision and investment goal. The significance of these factors varies through different demographic factors such as agender, income, age, education and occupation. The findings will certainly contribute to the stock companies by analyzing the usage of media in influencing investors.
Keywords
Investors, Media, Shareholders Stakeholders, StrategyReferences
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- Perceived Risk in Online Buying: A Review
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Authors
Affiliations
1 Research Scholar, Department of Business Administration, Aligarh Muslim University, Aligarh –202001, Uttar Pradesh, IN
2 Associate Professor, Department of Business Administration, Faculty of Management Studies & Research, Aligarh Muslim University, Aligarh – 202001, Uttar Pradesh, IN
3 Associate Professor, Banarsidas Chandiwala Institute of Professional Study, GGSIP University, Dwarka – 110075, New Delhi, Delhi, IN
1 Research Scholar, Department of Business Administration, Aligarh Muslim University, Aligarh –202001, Uttar Pradesh, IN
2 Associate Professor, Department of Business Administration, Faculty of Management Studies & Research, Aligarh Muslim University, Aligarh – 202001, Uttar Pradesh, IN
3 Associate Professor, Banarsidas Chandiwala Institute of Professional Study, GGSIP University, Dwarka – 110075, New Delhi, Delhi, IN
Source
ANVESHAK-International Journal of Management, Vol 10, No 2 (2021), Pagination: 162-212Abstract
The tremendous increase in use of Internet and high growth of technology across the world including India has changed the business environment. Internet has become a major channel of communication. Use of smart phone has increased and has become very popular mode of accessing Internet. Online buying is growing at very fast rate in the world and India. Electronic commerce is also expanding. But the current level of online sales is a small percentage of the total retail sales in India. Amongst the many factors, perceived risk is considered to be a vital factor that affects online consumers’ buying intentions. Hence, to minimize perceived risk, understanding consumers’ online buying behavior and their risk perceptions are required. This study has been done to review and analyze available research to bring out factors influencing perceived risk, types of perceived risk and consequence of perceived risk on intention to online purchase. This will help marketers to plan the strategy to reduce consumers’ risk for online shopping and induce offline shoppers to become potential online customer, and provide suggestion to researchers.
Keywords
E-commerce, Online Buying Intention, Perceived RiskReferences
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- Role of Customer Satisfaction in Brand Loyalty and Brand Switching: Evidence from Banking Sector in Delhi-NCR
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1 RICS School of Built Environment, Amity University, Noida − 201301, Uttar Pradesh, IN
2 BCIPS, GGSIP University, Dwarka − 110078, Delhi, IN
1 RICS School of Built Environment, Amity University, Noida − 201301, Uttar Pradesh, IN
2 BCIPS, GGSIP University, Dwarka − 110078, Delhi, IN
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ANVESHAK-International Journal of Management, Vol 11, No 1 (2022), Pagination: 116-145Abstract
The Banking sector in India a very complex and has very deep penetration in the entire country. Over the years due to shift in consumer preferences Indian banking system has strived to improve performance and to render confidence and high customer satisfaction. The customer satisfaction has got many dimensions and varies from person to person in the context of the banking sector. The paper aims at evaluating the role played by customer satisfaction in brand loyalty and brand switching in the Delhi-NCR region for the banking sector based on the aspects, such as, price, branding, service delivery, prompt response and safety transaction. A thorough and comprehendible questionnaire was made, and the data was collected by conducting a survey in order to bring out the essential information from the customers. The sample size of the survey has been 250 people who have been the customers of various banks. The paper is highly relevant in today’s scenario as it talks about and aims at assessing the role of customer satisfaction in brand loyalty and brand switching in Delhi NCR. The study involves two variables - Brand Loyalty and Brand Switching. There is a positive relationship between brand loyalty and customer satisfaction and there is a negative relationship between brand switching and customer satisfaction.
Keywords
Brand Loyalty, Brand Switching, Customer Satisfaction, Indian Banking SectorReferences
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